Baltimore Ravens triumph over San Francisco 49ers in one of the most . One of its early successes was the gay pride Oreo Facebook post from June last year. 1. view . Published: Mar 21, 2013 at 02:45 PM Copied! Advertising teams from various companies capitalized on the break in . On February 3, 2013, during Super Bowl XLVII, the Oreo social media marketing team made advertising history with the "Oreo Super Bowl Blackout Tweet." This distinction was made possible after years of experience, including history-making events such as the first award for the Guinness World Record in social media . A device designed to bolster the . Super Bowl 2013: CBS Sports' Sean McManus on the Blackout and the F-Bomb. The 35-minute blackout may not have exactly helped the ratings, but something like 100 million people still watched the Baltimore Ravens defeat the San . With the Super Bowl already being a super hot topic, a power failure (blackout) that lasted for 35 minutes and happened in the middle of the Super Bowl was equally sensational. The Baltimore Ravens and San Francisco 49ers put forth a classic shootout during the second half of Super Bowl 47 . The game was delayed at the 2013 Super Bowl by a stadium power outage at the Mercedes-Benz Superdome on Sunday (February 3) in New Orleans, La. Marketers quickly took to the Internet and social media to continue their advertisements by . Details about 2013 Super Bowl XLVII NFL Football Ticket Ravens 49ers "Harbowl" "Blackout" Game. NEW ORLEANS -- A partial power outage during Super Bowl XLVII occurred because a relay device with a design defect malfunctioned, an outside expert . A blackout. The NFL has not come out with an explanation for the blackout.. When the lights go out in New Orleans, the party really starts. Company News. By Cindy Boren. Something unique has happened at the Super Bowl. Super Bowl Blackout: Oreo Has an Answer ABC News - 4 Feb 2013 04:42. The power went out in the third quarter of the Super Bowl, delaying the game by over 30 minutes. Beyonce shut it down during the Super Bowl halftime show — literally. When the lights went out on the Super Bowl Sunday, Raven's coach John Harbaugh looked a bit upset about his team losing its momentum. Pinterest is unique in its user base and content. The company that supplied electricity to the Super Bowl says the blackout that halted the big game was caused by a device it installed specially to prevent a power failure. Hosting the Super Bowl was set to be a major event for New Orleans. Only a few minutes after the pop superstar's electrifying performance, which included a Destiny's Child reunion . The Saints stayed in town, and won the Super Bowl three years ago, a moment of sports and civic triumph. Super Bowl XLVII came to a standstill Sunday when the lights went out at the Mercedes-Benz Superdome in New Orleans. It is known to spike during large events, such as the 2013 Super Bowl blackout. Super Bowl Official Details Regional Coordinated Communications Effort. A version of this article appears in print on 02/05/2013, on page B 3 of the NewYork edition with the headline: Power Failure Delivers a Surge to Super Bowl Ratings for CBS. With Chris Kattan, Devin Das. 6: Superdome goes dark for 34 minutes during Super Bowl 47, Feb. 3, 2013. Super Bowl XLVII was many things, but dull? NBC Washington investigated the 2013 Super Bowl XLVII Blackout and discovered how Haystax's algorithmic analytics tool was used by federal investigators to measure and assess threats. It is known to spike during large events, such as the 2013 Super Bowl blackout. NEW ORLEANS (AP) — The Super Bowl turned into Blackout Sunday. Amid all the million-dollar commercials that ran during the Super Bowl on Sunday, Oreo pulled off a . By Leslie Gornstein, Alicia Quarles Feb 04, 2013 6:40 AM Tags. Oreo (of . Last Updated 9:16 a.m. . No. 2013: Super Bowl XLVII. Superbowl Blackout 2013 - 49ers vs Ravens; Super Bowl Blackout EXPLAINED! Wretch 32 ft Shakka - 'Blackout' (Official Video) (Out 12.05.13) "The Blackout 2013" Trailer presented by HHRpromo.net What caused the unprecedented power outage, which delayed the big game for 33 mi… . How Oreo Got That Twitter Ad Up So Fast. The Super Bowl XLVII halftime show occurred on February 3, 2013, at the Mercedes-Benz Superdome in New Orleans as part of Super Bowl XLVII. Bane Causes the Super Bowl Blackout: Directed by Pat Bishop. Super Bowl and Super Bowl blackout top 2013 Nielsen rankings . The day afterwards, Huffington Post proclaimed that "one of the most buzz-worthy ads of the Super Bowl on Sunday wasn't even a commercial - it was a mere tweet from Oreo during the blackout." (Gallery by Brett Duke, Nola.com | The Times-Picayune) A report released Thursday by a forensic engineer investigating the cause of the Mercedes-Benz Superdome power . When the 2013 Super Bowl suffered an electricity outage for approximately 30 minutes, biscuit company Oreo tweeted that sports fans could still "dunk in the dark". There is a lot of finger-pointing down in NOLA-land with regard to the 35-minute power failure during the Super Bowl. Within . So people are saying Olivia Pope caused the blackout at the Super Bowl in favor of the 49ers….well played Liv,… fb.me/1YlWilfn7 — ThatOneChic (@TweetThat1Chic) February 4, 2013 Super Bowl 47 (And Its Blackout) Saved Colin Kaepernick's Legacy. $40.00. Back to the Ad Age Super Bowl Archive. The biggest game of the year was halted for 34 minutes because of a power outage, plunging parts of the Superdome into darkness and . A look at key events surrounding the blackout: — May 19, 2009 — New Orleans is awarded the 2013 Super Bowl, beating out Miami and Glendale, Ariz. . The reaction left some wondering whether the quick tweet had an even greater payoff than Oreo's actual Super Bowl ad, which cost millions more to create.AdAge reported that the graphic released during the blackout was "designed, captioned and approved within minutes," thanks to members of 360i — the cookie company's agency — gathered at a war room during the game. A few minutes into the second half of Super Bowl XLVII between the San Francisco 49ers and Baltimore . The Super Bowl Blackout. Alicia Keys . Sportblog The top five US sports moments of 2013. A half-stadium blackout that lasted 34 minutes and completely wrecked the concentration . Super Bowl XLVII is defined by something that happened off the field, that started away from the stadium. This insider's account of the 2013 Super Bowl blackout cuts across the city's cultural landscape to reveal what change has meant for New Orleanians. 0. likes. Six months after the blackout. The power outage at this year's Super Bowl at the Superdome in New Orleans was the second most watched "program" of the year as . . They'll remember the great Super Bowl blackout of 2013: Yes, the lights went out in the Superdome. This ad, included in a tweet from Oreo, won the Super Bowl Sunday night. Minutes after Jones gave the Ravens a 28-6 lead on the second-half kickoff, the lights went out in the . Read more on the great power outage of 2013. . Get the latest information regarding the Super Bowl blackout! The American Football Conference (AFC) champion Baltimore Ravens defeated the National Football Conference (NFC) champion San Francisco 49ers by a score of 34-31 in the Mercedes-Benz Superdome to win their second Super Bowl in franchise history. . A weird thing happened in the third quarter of Super Bowl 2013—the power went out for 35 minutes.. The Baltimore Ravens are smashing the San Francisco 49ers, 28-6, early in the third quarter of Super Bowl 47. The power failure that plunged the Super Bowl into darkness and halted play for more than a half-hour Sunday was caused by a device installed specifically to prevent a blackout . So when the lights went out at the New Orleans Super Dome during the Ravens v. 49ers game, Oreo had a well . A 34-minute delay, Joe Flacco's cursing caught on camera and Beyonce's halftime extravaganza power 108 million viewers . The Spin: Make Light With Social Media Anyone watching the Super Bowl this evening saw a great game -- and one of the greatest embarrassments in pro sports . Just minutes before the blackout happened, the . The Superdome blackout stalls play for 34 minutes (spawning an Oreo tweet heard round the world), ads on CBS average $4 million and . Feb. 8, 2013. But thanks to a 34-minute power outage, the world is more likely to remember the 2013 Super Bowl for a bizarre blackout rather than any triumphs on the field. Thanks to super-fast reactions, at least three brands were able to "newsjack" the power outage that hit the Super Bowl early in the third quarter of today's game. February 5, 2014 in Company News 0 Comments 0 Likes. How could a brand take advantage of these spikes in Twitter activity? The Super Bowl's thirty-four-minute blackout was a moment that says so much about the USA in the twenty-first century. Super Bowl XLVII - the Baltimore Ravens take home the title of World Champions over the San Francisco 49ers. What people do remember is this iconic moment . Not only was it a commercial boon for the city, but it would also be the first game played in the Superdome since it had been used as a shelter during Hurricane Katrina. Super Bowl XLVII was an American football game between the American Football Conference (AFC) champion Baltimore Ravens and the National Football Conference (NFC) champion San Francisco 49ers to decide the National Football League (NFL) champion for the 2012 season.The Ravens defeated the 49ers by the score of 34-31, handing the 49ers their first Super Bowl loss in their franchise history. 30 likes. NEW ORLEANS A power outage at the Super Bowl put the nation's biggest sporting event on hold for more than a half-hour Sunday, interrupting an otherwise . Photos: 2013 Super Bowl: The best photos How could a brand take advantage of these spikes in Twitter activity? But CBS got more Super Bowl minutes in prime time — as well as a game to remember. On February 3rd, 2013, one of the more controversial moments in NFL and Super Bowl history took place in New Orleans, and it completely changed the legacy of Colin Kaepernick. Item Information. Why or Why not? In Sept. 2013, Ray Lewis floated the first conspiracy . Tony Manfred. In honor of Super Tuesday the NFL presents Super Bowl XLVII, The Harbaugh Bowl!00:00 - Start9:54 Flacco 13-yard TD Pass to A. Boldin32:12 L. James Fumble39:3. The Super Bowl Blackout Was Incredibly Eerie Inside The Stadium. The energy company is . 2013-02-04T04:31:00Z . The Super Bowl itself ended up being pretty lights out in a different sense, but the highlight on social media was undoubtedly the 34-minute Superdome blackout. After the blackout, Goodell said he and Christie spoke about plans for ensuring a similar problem does not happen in the NFL's first Super Bowl to be played outside at a cold-weather site. . NEW ORLEANS -- The Super Bowl turned into Blackout Sunday. The power outage at the Super Bowl turned into the #blackoutbowl. February 4, 2013 / 12:20 AM / CBS/AP. Exclusives Football NFL Most Read 2013 Super Bowl. Posted on Feb 4, 2013. 2013 Super Bowl XLVII NFL Football Ticket Ravens 49ers "Harbowl" "Blackout" Game. The power outage at this year's Super Bowl at the Superdome in New Orleans was the second most watched "program" of the year as . The biggest pro . "It was like there was another event inside an event," Mr. Moonves said. . It was roughly a 33-minute delay as the power had to be turned back on. Jennifer Hudson performed an emotionally charged "America the Beautiful" with students from Sandy Hook Elementary School. Baltimore Ravens romp to Super Bowl victory on extraordinary night as Beyoncé fires up crowd before massive power blackout. How Oreo Won the Marketing Super Bowl With a Timely Blackout Ad on Twitter. The damage is so extensive that half of the Superdome's lights just went out, with CBS . February 4, 2013. Sports Reference; Baseball; Football; Basketball; Hockey; Fuball; Blog; Stathead; Widgets; . At the 2013 Super Bowl each 30-second commercial slot cost around $3.7 million, but thanks to a lengthy blackout and the social media response that followed, the effect of Twitter as a free marketing device was the event's standout marketing success story. For more on the Super Bowl blackout tune into E! Free shipping Free shipping . The blackout is one of the most . James Hamilton . About logos. Light go out at the Super Bowl 47 - Superdome Blackout Power Surge. The makers of Nabisco's Oreo cookie capitalized on the blackout with promoted tweet "You can still dunk in the dark," the Oreo ad read Subscribe to The Nation Matt McGee on February 3, 2013 at 9:16 pm. 34 . In what was a tightly contested game especially . A weird thing happened in the third quarter of Super Bowl 2013—the power went out for 35 minutes.. Condition . ET. For me, though the big deal to . Super Bowl XLVII was an American football game played to decide the champion of the 2012 NFL season. Oreo and the Super Bowl Blackout 2013. The guy charged with keeping Amazon's data centers up and running says that the NFL could have avoided its blackout black eye for the price of about two-and-a-half Super Bowl ads. February 4, 2013. News on Monday at 7 p.m. and . The NFL has not come out with an explanation for the blackout.. Do you think this strategy could be used by all businesses? The blackout is one of the most . The tweet amassed over 16,000 re-tweets because the marketing team was able to respond to a farcical situation with brevity and wit. Ask anyone who played, few will remember that it was the Ravens vs the 49ers, and even less will remember who won (Ravens). Look at the difference between Facebook posts and Instagram posts. a freak power outage delayed the Super Bowl for 35 minutes in the middle of the third quarter. Super Bowl XLVII - San Francisco 49ers vs. Baltimore Ravens - February 3rd, 2013. via Sports Logos.net. NEW ORLEANS Super Bowl XLVII's dramatic second half was made more so by a power blackout, which halted play and left millions of TV viewers in the dark.. Baltimore Ravens triumph over San Francisco 49ers in one of the most . Read More. The Twitter Ads Spawned By Super Bowl Blackout When the lights went out in the stadium at Super Bowl XLVII, Twitter lit up. According to Twitter, chatter about the power outage peaked at 231,500 tweets per minute . With the Ravens up by a score of 28-6, and a 49ers third-down play just about to begin, the lights inside the stadium went out . Baltimore Ravens. Super Bowl blackout - not caused by Beyonce, but possibly by Pinkston's Law? As the lights went out during last night's Super Bowl, the electricians scrambled, the Baltimore Ravens and the San Francisco 49ers tried to keep their muscles warm, fans dug into some 47 layer dip and Oreo jumped into action. Super Bowl 2013: Scenes from the Superdome. Super Bowl 2013 blackout. The ratings and viewership scores for the 2013 Super Bowl are in and while it is the third-most watched program in television history, the ratings are down from last year.. Beyonce's halftime . Super Bowl blackout mystery deepens with film of UFO over Superdome February 7, 2013 exopolitics activism The search for an explanation of what caused the Super Bowl power blackout just got deeper with live camera video feed of a UFO filmed over the Louisiana Super Dome minutes before the blackout. 2013 Super Bowl XLVII 47 Full Ticket - Baltimore Ravens vs San Francisco 49ers. And the big advertisers like Coke and and Pepsi didn't like having their carefully planned series of ads disrupted. Not on your life. The biggest game of the year was halted for 34 minutes because of a power outage, plunging parts of the Superdome into darkness and . 2. February 4, 2013. San Francisco 49ers 31 vs. Baltimore Ravens 34 on February 3rd, 2013 - Full team and player stats and box score. Make a list of brands that would work well on the microblog and a list of brands for which Pinterest is not a good fit. The instant-advertising era may not have been born Sunday night, but it took its first assured steps during the 34-minute power outage at the Super Bowl in New Orleans. Tonight saw a blackout at the Super Bowl and social media put its own immediate spin on the event. Thursday, February 7, 2013. Do some research and explain how a brand should . The 2013 Super Bowl Commercial Recap. Justin Timberlake Paid A Fortune To . Event Fail: The 2013 Super Bowl Blackout. In the midst of the blackout, the company behind the popular cookie rushed out a timely blackout ad via Twitter: This Super Bowl's postgame analysis will be like no other, as electricity and building systems experts probe the cause of the power outage that temporarily halted the Ravens-49ers game. Beyoncé headlined with special guests Kelly Rowland and Michelle Williams from Destiny's Child.The halftime show was critically acclaimed, becoming the then second most watched show in Super Bowl history by garnering 110.8 million viewers, behind the . February 4, 2013. Oreo's social media blackout ad was hit of 2013 Super Bowl. But if you want to buy and then keep your civic prestige, you should at least be able to . The day after the great blackout of Super Bowl XLVII, the search for the cause, or the beginning of the blame game, begins. Hunter Felt: The Super Bowl blackout; Big Papi's Grand Slam; Blackhawks win the Stanley Cup; Ray Allen saves NBA championship; Auburn shocks . The irony was that Super Bowl XLVII forever will be remembered for a period of darkness. February 3, 2013 Super Bowl blackout. Feb 4, 2013 5:35 PM. The 2013 Super Bowl has largely been forgotten. NFL commissioner Roger Goodell said Sunday's 34-minute blackout won't impact the city of New Orleans' chances of hosting another Super Bowl. By Jason . Baltimore Ravens romp to Super Bowl victory on extraordinary night as Beyoncé fires up crowd before massive power blackout. 2013 Super Bowl: The best photos — A 49ers fan is weighed down with team paraphernalia poses outside the Superdome before the start of the game. Oreo and the 2013 Super Bowl blackout. Tonight saw a blackout at the Super Bowl and social media put its own immediate spin on the event. Superdome Blackout cause; Is Beyonce To Blame For Super Bowl Blackout? Oreo. This was probably similar to what you would have seen, if you watched the Super Bowl (or the news) last night. New Orleans' power company blames a faulty relay device for the Super Bowl power outage, but the equipment's maker says incorrect settings triggered the failure. 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